Maintenance of MIND Database in UK and strategic advice on Database Marketing in Europe. Management of all indirect channel communications

Partner in strategic Business Simulation Modelling Programme.
(Confidential)

Strategic consultancy on Database preparation for Abbey National.
Direct arm

Co-ordination of data and market analysis to form European 1st tier distributors to prepare for business modelling programme.

Consultancy in channel communication and database management in UK and channel communication in Europe. Responsible for the design and set up of the UK channel database which became the model for Europe. The role now encompasses Reseller Satisfaction Surveys for Europe, database management, 1-1 communication to the channel (including Internet), segmentation and market analysis in the UK.

Development of a bespoke market analysis tool in Mapinfo providing decision support mainly in market share to strategic development department in UK.

Set up of inbound telemarketing network for Kodak Imaging Department in Europe co-ordinated from UK. Switch system on KMEX Kodak's in-house system ensured all calls were transferred to the relevant department in Europe when required. All fulfillment was also co-ordinated across Europe.

Responsible for the planning of Newton Retail Channel and the recruitment of VAR's.

Corporate Lead Management.

Establishment of direct sales division to customer base in 1991. This evolved over 2 years to be so successful it was taken
in-house by Gupta. USI became a reseller and in 1994 was Gupta's top reseller selling in excess of $1,000,000 of software.

Responsible for the set up of the marketing element of Managing Market Share product. Essentially this identifies the relative significance of Product Segmentation, Network Planning, Dealer Operations and Marketing in the automotive industry and utilises market analysis tools to provide relevant management information to dealers and manufacturers.

Test Drive Management in Holland from USI's Rotterdam Office. Telemarketing, Database Management and Predictive Modelling.

Co-ordination with Saab test drive project in Florida.

Overseeing process of database management through segmentation, then direct marketing models, media optimisation models and credit scoring models ultimately over a 2/3 year period to lifetime value.

Consultancy at Risk Management level world-wide on optimisation of offers in statements to be segmented on a 1-1 basis rather than green, gold, platinum card. Initial consultancy dealt with the approach and currently negotiations revolve around USI shadowing Amex's in-house development team in Phoenix.

Consultancy on utilising neural networks when credit scoring. Networks developed in association with London Business School are currently outperforming existing scorecards significantly.

Consultancy on Customer Lifetime Value and database
de-duplication and maintenance.

Price/Volume optimisation from PHH data.

Price/Volume optimisation from PHH data.

Price/Volume optimisation from PHH data.

Price/Volume optimisation from PHH data.

Responsible for the co-ordination of, and communication to, Amstrad's 4000 dealers. Telephone account managers managed the 1000 system centres directly and ran one of the first loyalty schemes in the computer industry, The Merit Initiative.

Above and below the line ; managing a budget for Diconix printers and subsequently Photo CD in the 'business to business' sector.

Management of Direct marketing budget providing leads to both Canon Direct and Dealer sales forces..

Managed the NCR Value Plan, loyalty programme funded by Co-op.

One of the top three law firms in the country, Managed the customer database and communication to clients.

Co-ordinated the launch of Dron & Wright, the first
Chartered Surveyors on TV with a direct mail campaign and
the subsequent management of the best database of clients/prospects ever built.

Consultancy on setting up of these divisions within Midland Bank in Sheffield, including product planning and creation.

Co-ordination of $9,000,000 Unit trust launch presented as a Share Offer. Attracted $120,000,000 in investment and was unique in its day. TV, Radio, Advertising, Direct Marketing, PR, Launch Events.

Regular media buying and launch events for Unit trust products. Also complete redesign of literature for Broker marketplace.

Complete set up of new mortgage development.
Award winning 'Chase the best Mortgage' campaign.