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Our latest Interim Management project was for CTC. Part of the Alexander Forbes Group, the 8th Largest Insurance Broker in the World, CTC required an Interim Marketing Manager. After rebuilding the brand, changing all literature and setting up a
series of marketing databases, our Interim Manager looked online. The existing site was basic and difficult to navigate. |
AIM Internet resolved this with http://www.ctc.uk.com and then went on to build several other satellite sites for vertical markets: http://www.ifapensionadvice.com
traffic to all sites is significantly promoted via online links to key sector sites and regular direct mail and seminars. The sites serve as a cost effective way for CTC to communicate to its target market sectors. E-mail is now used as a communication vehicle along with events and advertorials in the trade press Key clients won as a result of AIM Internet's work include KPMG with a multi million pound software deal. |
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